SEO Case Studies & Writing

To learn more about the impact of my work, read these case studies:

Why We Removed 3,000 Pieces of Outdated Content From the HubSpot Blog

Why Google Deindexed 10.5 Million Pages On HubSpot's Site — And How We Fixed It

How HubSpot (Aggressively) Grew Organic Traffic with a Search Insights Report 

‎Perpetual Traffic: EP252: The Content Cluster Strategy For Boosting SEO & Traffic 

To get up to speed on Google properties, check out these guides:

The Ultimate Guide to Google Search Console in 2020

The Ultimate Guide to Google Data Studio in 2020

The Ultimate Guide to Google Analytics in 2020

The Ultimate Guide to Google My Business