SEO & Content Strategy Services
What I’ll do:
Map your existing content to your products/services and find the topic gaps you need to fill
Identify your content competitors (often different from your product competitors), analyze their strategies, and figure out how you can rank higher
Craft a holistic content strategy that helps move your prospective customers through each stage of the decision-making process
Incorporates content that’s designed to drive conversions, in addition to organic traffic—because what’s the point of pageviews if they don’t lead to revenue?
Teach you how to refresh evergreen pages, so you maximize your content’s traffic potential and can get off the “content creation” treadmill
Help you set up analytics and reporting processes
You’ll learn what to measure, how to measure it, and when
SEO & Content Strategy Training
Want to learn how to do this work yourself? I offer a special package:
2 hour session on content gap identification and topic cluster framework
2 hour session on competitive analysis and keyword research
1 hour session on creating actionable reports for your content creators
1 45-minute follow-up session
Email support for 6 months
Dedicated content creation resources—whether that’s budget for freelancers or a full-time writer
Product-market fit and an understanding of their target audience